U Food Marketing Analysis

Data cleaning

OVERALL FINDINGS

1. Age - 30 -70 Were spending more money, but less likely to accept campaigns. Higher volume here though

2. Catalog was mor elikely to accept campaigns, but in person spend more. Recommend a split between all.

Money Making

  1. Middle Aged People, high earners, with no kids. Target on different platforms with split above.

New Users to Spend Money

  1. Focus on 21-30, 70 and up - woh statistically accpeted campaigns at a higher rate.